Interview with David Shiba, CEO of De-Lux.TV
De-Lux.TV is a new breed of marketing shop focusing on building quality transactions in the high-end real estate market. De-Lux.tv’s helps real estate brokers sell high-end properties faster, while facilitating high-end buyers’ access and comprehension of what’s out there for sale, that would meet their sophisticated demands.
We interviewed De-Lux.tv’s CEO – David Sheba and we’d like to share with you some of the thinking driving his company:
- TheFastestGrowing: What do you consider to be your biggest business opportunity in 2009?
David Shiba: I’m betting that real estate will come back in the 2nd half of 2009 and that consumers will be demanding much more from real estate professionals when both buying and selling a home. The assumption that a home is your best investment has been shattered.
- TFG: Portray A Day at Work
DS: Maintaining a disciplined schedule is important to stay productive. At 5:45am is a 10 minute dog walk, through 8:30am is research on blogs, a bit of investing and studying, the remainder is focused on building out the business model, making sales calls and networking. I enjoy cooking, so at 6pm or so, I prepare dinner for my wife and I.
- TFG: Name 3 things you would do better in 2009 to grow your company
DS: I do best when focusing on one thing at a time. For 2009 my goal is to stop tweaking my business model and to get out there and sell.
- TFG: What were the key milestones in your company’s success?
DS: Average pricing of $4,000 per-client, 5% closing rate and 100 new prospects per-month
- TFG: Was your business affected by the current recession? How?
DG: The current recession was the reason I launched my business
- TFG: What competitive advantage do you have over your main competitor?
DS: My focus is on the highest end of the market with the most expensive and comprehensive service. I service the highest 2% of the market.
- TFG: What competitive advantage does your main competitor have over you?
DS: Existing client base and playing to the typical, unsophisticated real estate agent.
- TFG: Who are your most wanted clients for 2009 and 2010?
DS: Individual sellers of homes with a value of $2 million or more.
- TFG: Do you judge a book by its cover?
DS: No, but I am attracted to a book by its cover
- TFG: Who are the 5 people you would call in case of emergency?
DS: I would likely just call the two people in my immediate family
- TGF: What are the things you enjoy most?
DS: A glass of wine with my wife with our dog beside us
Learning: Zig when other people Zag. Launch a business when you feel that the time is right, not when everybody knows that the time would have been right a while ago.
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